The British Journal of Photography considers this process monumental: "While new ways of printing images come along almost daily, truly beautiful techniques appear about as often as Haley's Comet. This is surely one of them."

The Iris printing process transfers original artwork, photography, and digital files directly to the finest 100 percent archival papers, canvas, and fabrics through the most sophisticated digital color delivery system available. Continuous tone and unusually fine detail make the Iris printing process unique. Images are recorded at resolutions so fine that the dot cannot be seen even with a strong loop. This technology allows the artist to print original artwork on different substrates, to enlarge or reduce the size of final artwork without any loss in clarity, and manipulate, tone, or compose work in endless variety. The results can range from soft, lush surfaces similar to photo-gravure, to intense pure color. It also encourages the artist to produce and or create their work in ways previously not possible.

The work can also be digitally stored, better facilitating printing on demand, thus offsetting the cost of publishing projects. Once artwork is digitized and the color correction finalized, the chosen substrate is attached to a rotating drum and each color is sprayed onto the surface at a rate of 4 million droplets per second. Each droplet of color is roughly the size of a red blood cell. Millions of these droplets absorb into the surface of the chosen substrate and create a continuous tone. Fine digital printing is a slow and meticulous process -- each master sheet takes roughly an hour to produce. The Iris printers' maximum sheet size is 34x46 inches.

Iris printing is a dye-based process.